Madden Season is upon us, and EA SPORTS is giving fans an exclusive, behind the scenes look at the Madden NFL 15 commercial shoot. Check out the photos below, and watch the Madden 15 trailer at the bottom of the blog.
Madden Season stars world-famous comedian Kevin Hart. Kev was the man on set, often staying in character between sets, joking with the rest of the cast and crew, and even taking some time to say hello to onlooking fans at the shoot.
Kev was funny each minute of every day, and couldn’t resist telling stories and practicing new material on Eddie Lacy, Dez Bryant, Lesean McCoy, and Colin Kaepernick.
Before the Blah Blah Blah boys took the stage, they were coached up by the creative minds on set.
Hart took an active role with the producers and director to give his best creative performance in every shot. When he says he puts in the work, he really means it.
The Arena. Wouldn’t you love to host a giant pool party with a giant television in your backyard during Madden Season?!
Dave Franco’s focus and intensity was unmatched, as he patiently waited for his moment to shine.
Two of the funniest men on the planet delivered performances Madden fans will never forget.
Between takes, Kevin requested video playback and laughed just as much as the entire crew.
Gametime. Two intense rivals finally get the sticks in their hands.
Rivals on Sundays, Brothers during the shoot. Will one of these three represent the NFC in Super Bowl XLIX?
NFL Offensive Rookie of the Year Eddie Lacy soaked up every moment of his first commercial shoot. It was a pleasure to work with such a humble and talented athlete.
The perfect backyard: A giant stage with Madden written across it. Perfect for Madden Season.
The creatives, cast, and crew watch from the Video Village. Here we see Kev delivering a boat horn to ruin Talia and Dave’s sleep.
Watch the full Madden Season trailer below!