EA SPORTS Partners with the UFC
By mdjordjevic Apr 1, 2013
EA SPORTS has announced an exclusive multi-year, multi-product partnership with the Ultimate Fighting Championship® (UFC), meaning the UFC’s best fighters will soon be facing off in a new, world-class MMA videogame.
“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC video games,” said Andrew Wilson, EVP and Head of EA SPORTS. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”
“There’s no one better at creating authentic sports video games than EA SPORTS, and we’re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences,” said UFC President Dana White.
EA SPORTS produces some of the most realistic sports video games ever created. Pairing the company’s experience with titles like Madden NFL football, FIFA Soccer, NHL® hockey and NCAA® Football with the UFC is a gamer’s dream come true.
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