Electronic Arts Inc., today announced the launch of the EA SPORTS FIFA Soccer 10 Tour, a nationwide, 15 city, five-week long program that showcases EA’s acclaimed FIFA Soccer 10 videogame and the new slimmer and lighter 120GB Playstation3 (PS3) computer entertainment system. Throughout the five weeks, two vehicles outfitted with 13 TVs along with PS3systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities. At each Tour stop, fans will have the opportunity to play FIFA Soccer 10, as well as receive free prizes courtesy of EA SPORTS and PlayStation, including the chance to win a PSP (PlayStationPortable)go system.
EA SPORTS FIFA Soccer 10 Tour Schedule:
| EAST COAST | WEST COAST | ||
| Date | City | Date | City |
| 10/17 and 10/18 | Chicago, IL | Tour kickoff in Chicago, IL | |
| 10/24 and 10/25 | Boston, MA | 10/24 and 10/25 | Denver, CO |
| 10/31 and 11/1 | New York City, NY | 10/31 and 11/1 | Seattle, WA |
| 11/7 and 11/8 | Baltimore, MD/Roanoke, VA | 11/7 and 11/8 | San Francisco, CA |
| 11/14 and 11/15 | Raleigh, NC | 11/14 and 11/15 | Los Angeles, CA |
| 21-Nov | Atlanta, GA | 21-Nov | San Diego, CA |
| 22-Nov | Columbus, OH | 22-Nov | Las Vegas, NV |
FIFA Soccer 10 will be available in retail stores throughout North America beginning Tuesday, Oct. 20. FIFA Soccer 10 features the first-ever true 360° dribbling system that gives players finer control of the ball and the all-new Virtual Pro that enables you to live out the fantasy of playing as a professional player by putting yourself in-game using Photo Game Face.
Earlier this month FIFA Soccer 10 launched in Europe selling 1.7 million copies during the first seven days, becoming the fastest selling sports videogame launch in history.
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