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EA SPORTS IGNITE Revealed

With the new EA SPORTS IGNITE engine, games will be alive with Human Intelligence, True Player Motion and Living Worlds.

Watch E3 Live and Chat With Us!

Today at 2pm PST, check out EA’s E3 2010 Press Conference Live Stream here! 

Unlocking the Unlocks!

Ok everyone, gather round. It’s secret time.   Secrets and unlockables are an essential seasoning in the NBA JAM recipe. Well let’s just say that for NBA JAM: OFE, we kind of over-seasoned.

Shaq Reads Your Favorite Dunk Calls

Topping Tim Kitzrow – the guy who voiced the original NBA Jam dunk calls – is quite a task. But if anyone can give “He’s on fire!” some worthy competition, it’s The Big Daddy himself, Shaquille O’Neill. Today’s video from NBA JAM: On Fire Edition has the slam dunk legend reading a slew of new call outs, all submitted by JAM fans on Facebook.

Howdy there Jammers!

Click here for more info on NBA: Jam on Fire Edition for  Xbox Live and Playstation Network! This is Cody, Producer for NBA JAM: On Fire Edition. Wanted to take some time to fill you in about what we've got planned for Online in NBA JAM: On Fire Edition.

What is R.E.A.L. AI? Look no further!

I’m Fraser, AI Lead for NBA JAM: On Fire Edition.  As Trey mentioned in last week’s JAM update, http://www.ea.com/nba-jam-on-fire/blog/whats-cooking, I wanted to follow up on the R.E.A.L AI feature that we brought in for this year’s game.  You guys deserve a clear explanation of the tech, and why we felt it was a good fit for JAM.