The question: How big can football get?

The answer, according to the huge two-minute TV ad aired during today’s high-profile local Manchester derby in the English Premiership, is FIFA 10.

The ad below has just aired for the first time on British TV, at half-time during the match. It’s steeped in flash-fast appearances from some of the world’s top footballing talent. Props to anyone who can correctly name them all in the comments below…

EA SPORTS Football World was there for the recording of this star-studded TV event. Over the next 24 hours we’ll be publishing a slew of exclusive interviews with some of the participants, including Barcelona’s Xavi, Arsenal’s Theo Walcott, Juventus’ Giorgio Chiellini and Everton’s Tim Cahill.

Make sure you head over to the site now to really find out just how big football can get.