Apologies for the lag time between posts - here in LA for E3,
where it’s been a busy, but enjoyable, week for us here at EA. 

I had a blast at our E3 press conference on Monday,
showcasing NBA LIVE 09 and Tiger Woods PGA TOUR All-Play in front of more than
1,000 media and analysts at the Orpheum Theater here in LA.  Click here to check out the
webcast on G4 if you missed it.

It was a real treat to welcome NBA Hall of Famer Bill Walton
and LPGA pro Natalie Gulbis on stage to help with the demos. 

With Dynamic DNA in NBA LIVE - an innovation that helps us
integrate authentic behavior and tendencies of every NBA player and team by
using the real-world data used by NBA teams in game … and then updating it daily
via online updates - we’re investing heavily developing connected experiences
for the online gamer as well as delivering unparalleled quality and authenticity
in gameplay. 

For those of you that have not seen the press conference,
seeing Bill Walton in full swing is a sight to behold, and well worth your time
to watch and enjoy. As you will see from the footage, Bill really got animated
about such diverse issues as Spore, anti-smoking, Kobe, Phoenix Suns, Grateful
Dead, the unpredictability of sports - all in about 90 seconds. He was a blast
to be on stage with, and even more fun down in the Green Room, where he regaled
us with stories of his time under the great John Wooden at UCLA .

Our Tiger Woods game is probably the best example of our new
direction on the Wii with All-Play, with games that are built from the ground up
with unique controls, presentations and modes.  With the help of PGA Tour pro
Natalie Gulbis, we showed how a duffer like me and a pro like Natalie can
compete on an even playing field.

Here’s a taste of the scene backstage from our green rooms
with Natalie and Bill, where we talked basketball and golf, as well as rehearsed
our presentation.

And then in front of the bright lights of the Orpheum Theatre.