For several weeks now since the announcement of new Hands-On Control in NBA ELITE 11, fans have heard our EA Canada development team describing a basketball experience that will dramatically change the way basketball games are played.  We’re just two months away from the game hitting stores, and we hope and expect that with today’s news that we’ll be including three modes from NBA JAM for free in NBA ELITE 11 we are sending a clear signal of how serious we are about continuing to win back basketball fans this year.

For those of you like me that can remember fumbling for quarters in the arcade playing NBA JAM, you undoubtedly share my excitement in bringing this iconic title back to life in the modern era.

We’ve made big strides against stiff competition in the basketball space the past couple of years.  But, make no mistake, we haven’t been satisfied with the innovation in this category.  We think basketball fans deserve better, and we hope they’ll give NBA ELITE a chance this year.  Here’s why:

• We’ve assembled some of our top creative talent at EA SPORTS to re-construct what simulation basketball can and should be.
• The team is creating an NBA ELITE gameplay experience that will reset the future of the category.
• And we’re packing in - for free - NBA JAM on the heels of it winning eight Sports Game of E3 Awards.

We hope hoops fans are as excited as we are about the top quality and unprecedented value that we’ll be delivering when NBA ELITE 11 launches in October.  Let us know what you think of today’s news…

Thanks,

Peter