With the game's first look trailer dropping this week, NBA LIVE 10 Visual Games Designer Ryan Santos gives us a closer look at how the game has become more culturally relevant from visuals such as tattoos and authentic gear that players will be wearing, to the soundtrack that you can expect to hear in this year's game.
Alain Quinto
is the Community Manager for EA SPORTS. A native Vancouverite, Alain has had roles in QA, Marketing, and now Community Management at EA Canada. A university football receiver in his past life, he also enjoys playing hockey, basketball, and soccer.
Sean O'Brien
Lead producer on the NBA LIVE franchise. Responsible for strategic and creative direction. Began as one of the first motion capture subjects on the NBA LIVE franchise while still a varsity basketball player.
Garreth Reeder
Associate Producer, NBA LIVE 10. Responsible for Online, UI and Game Modes. Joined EA in 2003 as a game tester. Prior to NBA production, managed focus testing for NHL, NBA LIVE and FIFA. Favorite games include Rock Band, NBA LIVE and FIFA.
Ryan Santos
Game Designer, NBA LIVE 10. Responsible for setting the visual targets for the franchise, integrating pop culture into the brand and ensuring that the game is authentic to its real-world counterpart. Joined EA in 1997 as a game tester and his favorite games are basketball videogames, FIFA, NHL, Halo series and Gears of War.
Jeff Antwi
Associate Producer, NBA LIVE 10. Responsible for Gameplay. Joined EA in 2004 as a game tester on March Madness, NBA LIVE and Total Football Manager. Some of his favorite games include NBA LIVE 95, FIFA 09 and Gran Turismo 3.
Matt LaFreniere
Associate Producer, NBA LIVE 10. Presentation Producer responsible for overseeing the broadcast look and feel, audio, secondary characters and stoppages of play player reactions and emotions. Joined EA in 2003 as a game tester. Previous to EA was a basketball coach at 3D Basketball Academy. Favorite game other than LIVE includes Tiger Woods PGA TOUR.
Novell Thomas
Producer on both NBA LIVE and NCAA Basketball. Responsible for gameplay, audio, player database, presentation. Prior to joining EA in 2005 was at Radical Entertainment. Former professional basketball player who also enjoys playing Madden NFL and NHL.
Yaw Obiri-Yeboah
Yaw Obiri-Yeboah is the Assistant Community Manager for both NBA LIVE and NCAA Basketball. Prior to joining EA in 2007, Yaw had a university sports radio show covering amateur athletics. His passions include working out, martial arts, playing and watching numerous sports as well as sports gaming.
